Whatever it is, the Free Hang is certainly not a conventional product that can be bought by anyone with a credit card. PANArt’s way of working might seem strange from the point of view of conventional businesses, with one exception. Clearly controlled scarcity of a product can add value. However, PANArt make little or no attempt to exploit the scarcity of the Hanghang. If we leave aside the conventional view of business, we can see intriguing parallels between PANArt and other people that put creativity at the heart of their projects. – Rupert Cocke
Originally Rupert Cocke submitted his “Case Study on Managing Creativity” as a project for an MA course at Bournemouth University.