A Case Study on Managing Creativity, September 2012
Author: Rupert Cocke
Whatever it is, the Free Hang is certainly not a conventional product that can be bought by anyone with a credit card. PANArt’s way of working might seem strange from the point of view of conventional businesses, with one exception. Clearly controlled scarcity of a product can add value. However, PANArt make little or no attempt to exploit the scarcity of the Hanghang. If we leave aside the conventional view of business, we can see intriguing parallels between PANArt and other people that put creativity at the heart of their projects.
The original text was submitted as a project on Managing Creativity as part of an MA course at Bournemouth University’s Centre for Excellence in Media Practice (CEMP). This version has been reworked slightly for publication in the Hang Library.